Many thanks to Robin Tucker who came in recently to talk to our Sixth Form
Business Studies students about marketing strategy. Robin is presently working
with New World consultants after
19 years prior experience
in senior strategy, commercial and marketing roles including 9 years at Vodafone.
Robin discussed a number of important aspects of strategic marketing not
least the importance of "crossing the river" to see and understand
how your customers perceive what you are doing. He also showed the importance
of research and the need to identify the segments that generate the most
value for the business. He highlighted some key concepts with reference to his time at Vodafone and some more recent projects in the equine and payroll sectors.
This talk was one of series of workshops organised by the Business Studies
department involving parents to help students apply their understanding of
business to real life situations.