Friday 13 June 2008

Business Studies students make their pitch


In recent years, programmes such as Dragons' Den have introduced us to the concept of the business challenge. Today, Business Studies students at d'Overbroeck's had an opportunity to attempt something similar – in a session run by Jo Hodges of the Oxford Trust.


Groups of students were given a brief, and asked to brainstorm: come up with a product or idea that answered the brief.

With the idea established, they went on to draw up a rough business plan, describing the means by which they would promote and propagate their idea/product, setting a budget and identifying sources of funding.

Finally, each group made a 'pitch', presenting its plan and answering questions.


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